Joseph Jaffe: Flip the Funnel

Joseph Jaffe: Flip the Funnel - How to Use Existing Customers to Gain New Ones

Hardcover 286 pages, Wiley.

Myös muita markkinointia ja myyntiä käsitteleviä kirjoja ylimääräisenä, vilkaise profiilista - sovitaan hyvä paketti tarvittaessa.

https://www.tori.fi/profile?userId=1445619418

Explains how to cut your marketing budget AND grow sales!

Illustrates practical ways to use existing customers to reach out to new prospects

Outlines the authentic role of social media

Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more

Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)