Wally Olins : The Brand Handbook

Wally Olins : The Brand Handbook

Tekijä Wally Olins

Kustantaja Thames & Hudson

Painettu 2008

Sivuja 112

Kovakantinen – kuvakansi

Englanninkielinen

120 kuvaa, joista 93 väri

Kirjan markkinointiteksti:

“This is an essential buy for everyone in advertising, marketing and business

• An ultra-simple guide to all one needs to know about brands and branding

• Subdivided into clearly defined sections, with case-study examples and ‘take away’ questions for anyone considering their own branding project.

• Wide spectrum of brands and branding programmes covered: examples include Apple in the US, Mitsubishi in Japan, Repsol in Spain, Daimler in Germany and Lloyd’s in the UK.

• Features over 100 illustrations showing logos, advertisements and other hard-hitting requirements of corporate commerce.

• Essential reading for anyone in advertising, marketing or business, and anyone setting up a company of their own.”

Käytetty kirja, mutta yleisilmeeltään siisti – ei merkintöjä. Normaalia käyttökulumaa, erityisesti kansissa.

asiasanat: markkinointi mainonta brändi brandi viestintä viestinnän johtaminen identiteetti influensseri