Greg Hoffman: Emotion by Design

Greg Hoffman: Emotion by Design

-Creative Leadership Lessons from a Life at Nike

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In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insiders guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffmans three favorite guiding principles:

Creativity is a Team Sport

Dare to be Remembered

Leave a Legacy, Not Just a Memory