Tom Peters: The Circle of Innovation

Tom Peters: The Circle of Innovation

Pehmeäkantinen, 517 sivua. Vintage Books.

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In 1982, business guru Tom Peters co-authored In Search of Excellence , one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined and reinvented his views on innovation--the #1 survival strategy, he asserts, for businesses of the next millennium.

The Circle of Innovation brings these seminars--and Peters' contagious passion--to the reader in a landmark book. Through bold graphics, astounding facts and figures, and quotes whose sources range from Émile Zola to Steve Jobs, Peters blows the lid off accepted management styles. Here is a book that will open your eyes to new ways of envisioning the challenges of today's world. Here, too, is a practical guide that will teach you how

- reverse the rising tide of product and service "commoditization" and foster uniqueness

- capitalize on the skyrocketing purchasing power of women

- convert sluggish staff into vital centers of intellectual capital accumulation

- build systems of elegance and beauty

- liberate your creativity and individual leadership style