Jeffrey L. Cruikshank: The Apple Way

Jeffrey L. Cruikshank: The Apple Way - 12 Management Lessons

Kovakantinen, 206 sivua. McGraw-Hill

Myös muuta alan kirjallisuutta ylimääräisenä, vilkaise profiilista jos muutakin kiinnostavaa löytyy samaan pakettiin ja vaikka könttähintaan.

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The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

Make the customer and the product king

Balance manufacturing with delivery logistics

Motivate and inspire people outside the company to do your marketing and public relations

Invent new distribution channels

Decide on your company image and stick to your guns

Leapfrog the competition

Learn from both successes and missteps